Fleets invited to participate in Goodyear survey

Goodyear is gathering information for its annual Sustainable Reality Survey and invites European transport fleets to participate for the third consecutive year. Fleets interested in participating can do so until 21 July at https://www.sustainablerealitysurvey.eu/ .

The survey aims to provide Goodyear with greater understanding of the industry’s approach to sustainability and allows fleets to share their successes and challenges on the journey to sustainability. As in previous years, for each completed survey, TreeNation will plant a new tree.

Growing investments in sustainability

The 2022 survey revealed that fleets are increasingly conscious of sustainability, with investments in sustainability initiatives rising year-on-year. Fleets now see sustainability as both a worthwhile social cause and a means to achieve bottom-line improvements. Goodyear says the survey has become a trusted source of information for the logistics industry, providing in-depth insights into the future of transportation and logistics.

The survey focuses on fleet sustainability strategies in various contexts, such as understanding environmental regulations, formalising sustainability objectives and measurements, and adopting new solutions and technologies, including tyres and mobile solutions.

Goodyear notes that many European fleets using its Total Mobility offering have “already seen enhanced performance and support in sustainability efforts.” Mobility solutions such Goodyear TPMS, CheckPoint or DrivePoint can “support faster and easier fleet management,” resulting in increased efficiency, effectiveness and supporting sustainability goals of fleets.

Fuel-efficient tyres have emerged as a crucial component of fleets’ sustainability strategies, with 54 per cent of interviewed fleets including them. Goodyear shares that its Fuelmax Endurance tyres can save 40,000 litres of fuel per year for a fleet of 100 vehicles and help achieve a two per cent reduction in CO2 emissions.

Better prepared thanks to survey results

“We are proud to be able to engage with fleets across Europe, getting a unique insight into their day-to-day decisions through the Goodyear Sustainable Reality Survey,” says Maciej Szymanski, Goodyear’s marketing director commercial Europe. “We place a lot of emphasis on customer’s feedback that we gained from this broad industry study. Thanks to the conclusions we received since the first edition of the survey in 2021 we are better prepared to respond to fleet’s challenges and support them in driving results of their businesses.”

“The transportation industry is experiencing continuous evolution of regulatory framework. Initiatives such as Fit for 55 package, Euro 7, Vehicle Energy Consumption Calculation Tool (VECTO) or Emissions Trading System (ETS) require transport companies to seriously think about adapting to the new reality and take appropriate action – both from the side of implementing internal policies as well as applying specific products or solutions in their fleets. The need of making sustainability a reality is also driven by the customers who are willing to choose companies with more responsible operations and investors for whom performance against ESG ambitions is starting to be as important as financial results.”

“Since 2021, the results of the Goodyear Sustainable Reality Survey are a very good barometer of how the transport industry in Europe is approaching these new challenges and how it is changing its businesses to make them more sustainable.” – adds Szymanski.