Dunlop joining Harley-Davidson’s 120th anniversary celebration

Harley-Davidson receives a lot of stick about the average age of its bikes’ owners, but even the most senior hog rider is a spring chicken in comparison to the brand itself. This year Harley-Davidson marks its 120th anniversary and will celebrate next month with the HD120 event at the Puskás Aréna. Dunlop will join the company in Budapest from 22 to 25 June.

HD120 follows on from previous anniversary events in Prague and Rome at which Dunlop also had a strong presence. The anniversary celebrations bring together the community of motorcycle enthusiasts with a shared passion for the Harley-Davidson brand.

The Dunlop presence at HD120 includes a large activation next to the main stage. As an official partner, Dunlop will display a selection of its latest products, including a range of Harley-Davidson co-branded tyres that it developed in collaboration with the manufacturer to “extract the desired riding feel and characteristics that make Harley-Davidsons so iconic.”

Part of the activation includes the Dunlop APE Hanger Challenge, where visitors can test their strength against fellow riders and enthusiasts. A set of Dunlop tires are available to win on each day of the festival.

Next to the Harley-Davidson service area, Dunlop will offer full tyre service options in cooperation with Harley-Davidson official service. Riders can also receive a tyre health check or leave with a new set of Dunlop tyres.

Two brands, one partnership

This year also marks 40 years of Dunlop and Harley-Davidson’s relationship. In 1983, Dunlop first partnered to fit Sportster and FL models. During its four-decade partnership, Dunlop has shod some of Harley-Davidson’s most successful bikes, such as the Fat Boy, Softail and Sportster ranges. These days, Dunlop produces bespoke tyres across Harley-Davidson’s diverse range.

Dunlop’s motorcycle heritage dates to the late 1800s, and while bikes may have become more powerful, Dunlop says its philosophy remains the same – to stay ahead of the competition by pursuing innovation.

“We are delighted to have the opportunity to join Harley-Davidson on such a momentous occasion. With a relationship that stretches over 40 years, not only are we celebrating the heritage of both brands, but we’re also looking ahead to further strengthening our partnership,” says Luca Davide Andreoni, marketing manager, Dunlop Motorcycle Europe. “We cannot wait to be among our customers and the wider biker community in June to celebrate. Dunlop’s display will feature exciting activities, prize giveaways and inspire riders.”