Apollo Tyres commits to sustainable rubber sourcing

Apollo Tyres is now sourcing 100 per cent of its natural rubber supplies from companies who have committed to sustainability throughout the supply chain, aligning with the code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR). The new initiative, which came into full effect recently and forms part of Apollo Tyres’ Global Sustainability Strategy, applies to the supply of natural rubber to the company’s two European production facilities in the Netherlands and Hungary.

The new commitment has already led to significant changes in Apollo Tyres’ European supply chain, with the company establishing new natural rubber supply agreements with businesses that have sustainable sourcing or traceable-to-plantation policies.

As a result, all tyres produced at Apollo Tyres’ facilities in Europe will now be made using natural rubber sourced from suppliers that have a commitment to the GPSNR policy framework – avoiding unsustainable practices that might negatively impact the climate, wildlife, human rights and local economies.