Wolverhampton garage joins First Stop
One of Wolverhampton’s oldest garages has joined the First Stop network, gaining new signage, equipment and access to a range of premium tyres along the way. First Stop Wolverhampton in Chapel was formerly part of HiQ.
Owner Simon Bennett decision to become a First Stop franchise partner brings with it a £25,000 makeover. The garage, which was originally founded over 100 years ago as Staffordshire Tyre Repair Company, now employs 12 mechanics from the local area, boasting extensive qualifications in vehicle maintenance.
The location will now stock a broader range of premium tyres featuring the Bridgestone and Firestone ranges for the first time and technicians will also be trained to even higher levels plus existing garage equipment will be upgraded.
Owner Simon Bennett, who took over the reins from his father Colin, said: “We are extremely excited to be embarking on a new journey with First Stop. The partnership will allow us to offer our customers an even better service and stay ahead of the game when it comes to technology and mobility solutions in an ever-changing marketplace. We want to reassure customers that the same team that they are familiar with will remain, along with our customary levels of honesty and trust.”
First Stop retail network manager, Mark Widdows said: “We’re thrilled to welcome Simon and his team to the First Stop Network. The reputation he has built up in Wolverhampton over the years is second-to-none and his decision to partner with us validates our own franchise proposition.
“Each garage we partner with shares our same values and are respected businesses in their communities. It goes without saying that we couldn’t think of a more fitting garage to partner with than First Stop Wolverhampton. We will now be able to offer them support in a number of ways and we can’t wait to get to work.”
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