UK users now benefitting from overhauled TyreClub+ B2B platform

The recently announced updates to TyreClub+ are now live in seven markets. In addition to tyre dealers in the UK, Pirelli reports that users in France, Germany, Italy, Poland, Portugal and Spain are now benefitting from an “entirely revised” TyreClub+ that is “easier and more efficient” The updated TyreClub+ will reach further markets during 2023 with “increasingly advanced” features.

“Now this working tool is even easier and more efficient to use, offering tyre dealers a better digital experience,” shares Pirelli. “Plenty of new functionality has been introduced, including real-time monitoring of deliveries, more straightforward order management, access to data and statistics, and all the latest news from the world of Pirelli.”

Numerous new features

Thanks to new filters that simplify search results, Pirelli considers ordering easier in the latest incarnation of TyreClub+ while checking which tyres are available is faster and more intuitive. Along with the list of researched products, the platform indicates the products that are currently available and in which quantities, where they are at, and how much they cost – while flagging up any promotions that are on offer.

TyreClub+ now features a new tracking system for monitoring delivery status in real time, along with more accurate delivery dates and an individual order log that goes back 18 months.

Tyre dealers can access both orders and correspondence directly from the homepage, a feature that aims to lighten the job of keeping up to date with all news from Pirelli – including product launches, forthcoming shows, and sales campaigns. Users can quickly obtain product information via detailed specification sheets, test results, and other multimedia content.

Meeting core user needs

Pirelli sees the core needs of the user as lying at the heart of the new platform, with those who will use the new platform interviewed at length throughout the design process. As well as being “made to measure” for their requirements, TyreClub+ has been developed as part of a wider digital process to create value for customers by “offering the best possible service and supporting their business activities across the board.”

The Italian brand brought in e-commerce user experience experts to create this latest interface and says this ensures that “more and better information is readily available in just a few clicks.” From a technological point of view, the platform was developed entirely in the cloud on Salesforce.com, a global leader in CRM solutions, which guarantees high standards of performance, reliability, security and sustainability. In fact, thanks to this technological transformation, when fully operational, Pirelli will reduce CO2 emissions by 40 per cent compared to current systems.