International Tyres agrees exclusive Blacklion and Fortune distribution deals

New for 2023, growing wholesaler International Tyres has taken on Blacklion Tyres and Fortune Tyres as exclusive additions to the company’s product portfolio.

International Tyres reports that Blacklion products offer “excellent performance”, something that has led the company to bring in a wide range of the tyres: “We stock an extensive range for all applications, which all come with added manufacturer warranty”, company representatives told Tyres & Accessories. The Blacklion trademark is owned by Jinyu Tyres.

The Blacklion exclusivity deal relates to the sale of truck tyre products in the UK. And as far as sales targets are concerned, International Tyres is initially aiming for sales of around 30,000 truck tyres per year at this stage.

Asked which specific Jinyu factories will be supplying Blacklion, company representatives told T&A that the relevant Blacklion truck tyre products are being manufacturing at the company’s Vietnam factory.

Fortune tyres offer excellent performance at very competitive prices

In addition, International Tyres has added Fortune Tyres to its range. According to the company, “Fortune Tires deliver excellent performance at very competitive prices…Their range offers the latest in technology and innovation and is present throughout their entire offering.”

International Tyres keeps a full range of Fortune tyres in stock with “consistent supply” because, following the brand’s introduction, “they are quickly becoming a favourite amongst our customers due to their very high durability.”

The Fortune Tyre brand is made by Prinx Chengshan. Prinx Chengshan originated in 1976 and has two major production bases – one in China and the other in Thailand. Its products are sold to more than 130 countries and regions.

On the subject of exclusivity, International Tyres is now selling Fortune brand truck tyres exclusively in the UK in partnership with Point S following the brand’s debut at the CV Show last year. Once again, when it comes to sales targets, initial volumes are expected to be in the region of 30,000 truck tyres per year.

International Tyres also recently upgrade its online ordering system and website.