Goodyear launching 2023 Drive Results tour

Goodyear is about to embark on its 2023 Drive Results tour, a commercial vehicle road trip that will visit 15 countries across Europe between April and November. The tour will take Goodyear’s new Drive Results showroom truck to a variety of European events, showcasing the full breadth of the Goodyear Total Mobility offering. Its end-to-end approach is designed to help fleets maximise efficiency, increase competitiveness and be more sustainable with Goodyear’s integrated products, services and mobility solutions offer.

According to the Sustainable Reality Survey that Goodyear conducted in 2022, fleets are continuing to recognise the importance of sustainable investments, with 41 per cent of fleets saying that reducing operational costs was a significant factor when considering new solutions. This is an increase from 32 per cent in the 2021 edition of the survey. On average, 41 per cent of fleets see sustainability as an opportunity to lower operating costs. This is up 28 per cent on the number reported in 2021.

There is also evidence that fleets have become even more sensitive to costs in the current economic climate. Compared to 2021, the number of fleets asking for financial incentives rose by four per cent. Investing wisely for maximum return on investment is true of all businesses and particularly important today.

Interactive showroom truck

With the Drive Results Tour, Goodyear wants to address the challenges that fleets face and show that effective sustainable solutions don’t have to be complex revenue trade-offs. It has completely updated interactive showroom since the 2022 tour, offering an even more immersive customer experience and comprehensive overview of Goodyear’s products and solutions. To offer visitors an enhanced experience, the Drive Results showroom will include an engaging mix of physical and virtual features.

Visitors can experience not only the latest tyres but all the mobility solutions like Goodyear TPMS, Goodyear CheckPoint or Goodyear DrivePoint. They are all connected with the modern web and mobile applications, powered with data processing, demonstrating Goodyear’s expertise in supporting transport fleets in the future and demanding transport ecosystem.

Busy European schedule

Packed into a busy schedule, the tour will attend a wide variety of events, from the Goodyear FIA European Truck Racing Championship (ETRC) to exhibitions specialising in truck, fleet and logistical operations. The Drive Results Tour begins at Transport 2023 in Herning, Denmark on 20 April. It will then continue to several logistic-focused shows. After taking a prime spot at the first round of the Goodyear FIA ETRC season in Misano, Italy, it will continue its presence at all the races of this season.

“Goodyear Total Mobility runs broader than just tyres, as it is offering a tailored end-to-end solution that enhances fleet efficiency, competitiveness and support achieving sustainability goals,” comments Maciej Szymanski, Goodyear’s marketing director commercial Europe. “In what remains a challenging economic environment, fleets need to operate at the highest level. I am very happy that once again we will be able to present our solutions in one place through a specially designed showroom truck that provides an amazing experience to every visitor.”