Goodyear Farm Tires a BFA sponsor

Goodyear Farm Tires has signed up as a key partner to this year’s British Farming Awards. The Goodyear agricultural brand, produced by under license by Titan International, is sponsoring the Family Farming Business of the Year category.

“The British Farming Awards is a stand-out event on the agricultural calendar and we are delighted to be playing our part in celebrating the excellence which drives agriculture in the UK,” Natalie Dukes, marketing and communications manager for Goodyear Farm Tires. “Our strapline is ‘Generations of Growth’ and that perfectly reflects why we have chosen to sponsor the Family Farming Business of the Year category.

“In our history which spans back over 120 years, we have been trusted for generations by farming families across the UK and we are delighted to be celebrating their success with this award.”

Extensive tyre range

Goodyear Farm Tires states that it is “proud to support families and the wider farming community in the UK” with an extensive tyre range which includes 85, 70, 65 and XL series tractor drive radials, as well as specific designs for sprayers, harvesters and industrial applications.

“We have a mission to support farmers every step of the way in improving productivity and crop yield by providing a range of agricultural tyres that deliver class-leading durability, performance and value,” adds Lindsay Hart, European tyre sales director at Goodyear Farm Tires. “Farming families have repeatedly proved themselves to be champions at creating agricultural practical that are highly productive, innovative and sustainable.

“They make a strong and vital contribution to food security and sovereignty, as well as creating employment and strengthening the economy of rural areas.

“The beneficial contribution of farming family businesses is undeniable.”

The British Farming Awards will take place at the Vox Conference Centre in Birmingham on 19 October.