Brand Finance: Giti honoured by double Top 10 rankings

Commenting on the “excellent news” that it has retained tenth place amongst the world’s tyre makers on the Brand Finance Automotive Industry 2023 ranking of most valuable brands, Giti states it is “very honoured” to have received this accolade. The tyre maker also notes that Brand Finance listed Giti among the top ten tyre brands in its Sustainability Perceptions Value ranking.

In this second ranking, Brand Finance assesses how sustainable specific brands are perceived to be and represents this with a Sustainability Perceptions Score. It then calculates the value that is linked to sustainability perceptions, the Sustainability Perceptions Value, for each brand. Brand Finance rated Giti tenth.

“The result of this ranking validates and further reinforces our commitment to seeking solutions that reduce the environmental impact of our activities, products and services,” says Chia Shiroo, Giti Tire’s head of marketing (rest of world). “We are committed to act now in the interest of guaranteeing the future of our business and, above all, the future of the planet.”