Back at The British Motor Show – Bridgestone & Kwik Fit partnering again

Bridgestone and Kwik Fit are teaming up for a second year at The British Motor Show and will again serve as exclusive partner sponsor of the Motorsport Arena and Hall Five, an arrangement that Bridgestone says “proved extremely popular” last year. The 2023 event takes place between 17 and 20 August.

Crowds of up to 70,000 are expected to attend the event at Farnborough International, and for the tyre maker the partnership “arrives at the perfect time” for it to promote the new Bridgestone Turanza 6 touring tyre. Hall Five will be known as the Bridgestone Motorsport Hall in partnership with Kwik Fit, and the two companies will once again host a stand within the hall. The nearby Bridgestone Arena in partnership with Kwik Fit will be home to all manner of British motorsport activities over the four days, along with some memorable modified car content.

Building on initial successes

“We couldn’t be more excited to return to The British Motor Show for a second year and be exclusive tyre partner of this great event. We enjoyed a phenomenal debut in 2022, with so many new customers gained and so much great feedback about our products and our brand as a whole,” says Brett Emerson, Bridgestone’s Consumer business unit director, Brett Emerson. “We are going to build on our initial success and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit with more incentives and opportunities to win prizes with us.”

“We are delighted to welcome Bridgestone and Kwik Fit back to The British Motor Show again this year as sponsors of the Motorsport and Modified Hall and Arena,” adds Haydn Dibble, director at The British Motor Show. “We already have some amazing content planned for an even bigger and better show, building on the huge success of the first two years. Bridgestone will also provide considerable expertise for the road safety and sustainability aspects of the show, their presence will be key in delivering another amazing event.”

Andy Lane, marketing director at Kwik Fit, comments: “We’re delighted to be returning to Farnborough with Bridgestone after a fantastic experience last summer. The British Motor Show is an iconic event in the country’s motoring calendar and the motorsport hall and arena were two of the undoubted highlights last year. We can’t wait to continue our partnership with Bridgestone and welcome fans of motorsport from every generation back to the show.”