Apollo Tyres appoints new Belux country sales manager

Apollo Tyres has appointed Bruno De Langhe as its new country sales manager for the Belux region. He will succeed Antoine de Grand Ry, who has retired after more than 30 years at the company. De Langhe joined Apollo Tyres in 2022 as an account manager for passenger car tyres in Belgium. Since then, he has been responsible for boosting brand awareness and sales in the Belux region.

Before joining Apollo Tyres, De Langhe developed over 25 years’ experience in sales, beginning his career as a Sales Representative at Briggs & Stratton in 1996. He then held sales roles at a number of leading car retail businesses – including VW-Audi Lacante Machelen, BMW Theo Van Avondt Jette and Porsche Center Brussels before working as a Fleet Manager at BMW Brussels, the largest BMW dealer in Belgium, where he managed large accounts and supported fleet sales.

In 2015, De Langhe transferred his skills to the online marketplace through a six-year stint as Automotive Account Manager at 2dehands.be, playing a pivotal role in the introduction of car subscriptions, before joining Vroom.be as Automotive Manager in 2021.

In his new position, De Langhe will report directly to Paul Eidhof, cluster director North West Europe, Apollo Tyres.

De Langhe commented: “I’m honoured to take over the Country Sales Manager role from Antoine, who has developed a strong customer-oriented team and helped us establish a loyal and growing customer base in the region. It has been very rewarding working to further build the profile of the Vredestein product brand, and I look forward to helping Apollo Tyres achieve even more success.”

Eidhof, adds: “Since joining Apollo Tyres last year, Bruno has quickly established a deep understanding of the Belgium tyre market. With his sales management experience, entrepreneurial mindset and customer-orientated spirit, he is well-equipped to lead the sales team in Belgium. I wish him lots of success in his new role.

“Bruno will take over from Antoine, who has driven our business forward in Belgium for over 30 years and has been an indispensable member of the European team. We will certainly miss Antoine, and we wish him all the best for his well-earned retirement.”