Tomket and Tyres Life extend partnership

Tomket Tyres will now be distributed by Tyres Life across the UK (excluding the North East and, Ireland). The extended partnership will be announced on 18 March via the Wolves versus Leeds United English Premier League game, which will be broadcast globally via 200+ channels including UK broadcasters Sky Sports, BBC Match of the Day. At the same time, Tyres Life has relocated to a larger warehouse.

The partnership announcement forms part of Tyres Life’s ambition for Tomket to become a well-established budget brand for key dealers across the UK, with company representatives reporting that Tomket and Tyres Life are co-investing “an incredible amount of resource” into the project. Tyres Life are described as “one of the fastest-growing tyre wholesalers in the UK” with “huge ambition within the marketplace”.

New Tyres Life warehouse

According to the company, Tyres Life’s core ideology is to provide consistency to customers throughout the UK via a clear brand portfolio. In order to support its growth plans, Tyres Life recently relocated to a 86,000 square foot capacity warehouse and continues to expand its logistical infrastructure. This allows the company to hold an “impressive” range of Tomket products and effectively distribute tyres across the whole of the UK.

For its part, Tomket Tyres continues to invest significantly in the UK with partnerships with Rangers Football Club, Newcastle United Football Club, The English Premier League and a series of digital media campaigns.

Korhan Korel managing director – Tyres Life commented: “We are thrilled to be expanding our partnership with Tomket Tyres to cover the entire country [excluding Ireland and the North East of England]. This extended partnership will enable us to offer our customers access to the Tomket brand which is focusing on a robust marketing strategy to enhance its presence and top-of-mind awareness in the market, no matter where they are located. As a rapidly expanding company with a distinct approach in the industry, we are committed to delivering the best possible products and service to our customers. This partnership aligns perfectly with this ideology. The extension of our partnership with Tomket Tyres represents a significant step forward for our company and for our customers.”

Nathan Gould-Martin, managing director – Tomket Tyres, added: “It has been a pleasure working with Tyres Life and witnessing their growth over the last two years. We are excited to see the impact of the new partnership and welcome Tomket Key Dealers all over the country.”