Giti collaborates with global racing equipment supplier Sparco in joint-branding agreement

Giti Tire has signed a multi-year global co-branding agreement with Sparco, one the world’s leading manufacturers of motorsport safety systems and racing equipment. The Giti brand becomes global automotive tyre partner of the Italian brand under the deal, while the slogan “Giti – Powered by Sparco” will appear on the sidewall of key UHP sizes from 2024. The development of these products will form a “bridge” between the businesses, according to Sparco.

A joint development programme between the brands will be underpinned by the companies’ shared philosophies and values of “racing, performance, continuous safety and sustainability,” Giti states. Sparco leisure clothing will also be available for Giti distributors. Frontline customer-facing dealers will be able to acquire bespoke customised garments.

In addition to its motorsport garments and safety equipment, Sparco supplies a comprehensive range of gaming equipment. Technical clothing and solutions will also be available to support Giti’s established eSports activities.

Chris Bloor, international sales and marketing director for Giti Tire, said: “We are totally aligned with Sparco’s code of ethics and environmental credentials. “We have an agreed commitment to work together for the betterment of people and the planet, and we will create a programme of activity to this end.“

Sparco supplies top motorsport, luxury automotive brands

Sparco’s diversification into virtual racing, such as its partnership with the Italian Gran Turismo Championship Endurance ACI Esport 2022, will also be part of the joint activities between the brands (Photo: Sparco)

Founded in Turin, Italy in 1977, Sparco has a long-established history in motorsport. In its launch year, the company developed a fireproof racing suit that could withstand 11 seconds in fire, a record at that time. Since then, continuous research and development has allowed the achievement of the best performance levels in the segment.

Chosen by the best teams and drivers globally, Sparco can now list more than 300 global partnerships with leading motorsport players around the world. These include Red Bull Racing and McLaren in Formula 1, as well as many prestigious luxury and global auto manufacturers, including Lamborghini, Ferrari, Bugatti, Ford, Stellantis, and Dallara.

“Sparco has a long and valuable experience in the automotive sector and the idea of a partnership with Giti for the development of an ultra-high performance tyre range – Giti – Powered by Sparco – allows us to create a bridge with our core businesses” added Niccolò Bellazzini – brand manager at Sparco.

“Since the very beginning of our conversations we found immediately several point of contact with Giti management and we are very satisfied we were able to favour such an important agreement that complete our presence in automotive world”.

Bloor concluded: “This exclusive partnership will bring countless opportunities for both companies, we cannot be happier and wish to thank Sparco for reaching out to us with a hand of friendship.”