Ceat tyres for Case IH & New Holland tractors

CNH Industrial has approved Ceat Specialty to supply agricultural radials for farming equipment manufactured in Brazil and Argentina, and this new relationship commences with shipments of Ceat Farmax tyres for fitment on Case IH and New Holland tractors. Ceat Specialty shares that the agreement followed the OEM engaging in “several rounds of assessment and audits” relating to Ceat’s radial tyre plant in Mumbai, India. The partners also subjected the tyres to intensive testing.

“We have always been confident about the quality of our agriculture radials ever since we introduced them to the world in 2017,” states Amit Tolani, chief executive of Ceat Specialty. “We have invested in world class technologies and the best people to design our products. This partnership with CNH Industrial further lends credibility to that. We hope to be a long-term partner to them and want to help farmers grow their productivity.”