“Some overarching challenges can only be solved together” – Continental co-chairing TIP

Amongst recently-announced changes to the Tire Industry Project (TIP) was the addition of Continental as a fourth co-chair alongside Bridgestone, Goodyear and Michelin, initially for a period of four years. It describes involvement in this capacity as “further emphasising its comprehensive commitment to sustainability.” Continental says it will contribute resources to TIP as well as its “long-term expertise in the areas of end-of-life tyres, sustainability assessment methods, and sustainable materials.”

“Continental pursues ambitious sustainability goals. But we also know that some overarching challenges can only be solved together. To do so, we increasingly need to set up overarching projects, pool specialist knowledge from all disciplines, and take on responsibility jointly,” says Christian Kötz, head of Continental’s Tires group sector. “As a founding member, we have been closely involved with the Tire Industry Project right from the start.”

The tyre maker considers TIP to be the tyre industry’s “most important global forum for sustainability issues.” It deals with all phases of the tyre lifecycle from raw material procurement to the manufacturing and use phase through to the management of end-of-life tyres. Under the auspices of the World Business Council for Sustainable Development, TIP brings together ten tyre companies that jointly represent more than 60 per cent of global tyre production capacity.