MTS named exclusive Petlas distributor

A freshly-signed agreement sees Micheldever Tyre Services (MTS) become the exclusive UK distributor for Petlas passenger car, 4×4 and light truck tyres. Petlas is the third exclusive brand MTS has taken on since its acquisition by Sumitomo Rubber Industries in 2017, with Goodyear’s Fulda brand and Michelin-made Kormoran also joining the MTS portfolio of exclusive mid-range brands in the past five years.

The deal to bring in the primary brand of Turkish tyre manufacturer Petlas Lastik Sanayi ve Ticaret A.Ş will initially run until 2028. The new exclusive distributor views the relationship with Petlas as one that will further strengthen its offer to the MTS independent tyre dealer network by providing customers with multiple brands as well as added value through strong, mutually beneficial partnerships with stable, quality suppliers.

A partnership to drive growth & success

“This partnership is a testament to Petlas’s commitment to expanding our reach in the UK market and providing our customers with high-quality tyre solutions,” says Oğuz Ay, executive director of international sales and marketing at Petlas. “With MTS’s expertise and commitment to providing outstanding services to its customers, we are confident that this partnership will drive growth and success for both companies. As we embark on this new partnership with Micheldever Tire Services, Petlas is filled with excitement and anticipation for what the future holds.”

Jon Cowles, chief executive of MTS, adds: “Micheldever is delighted to have been chosen by Petlas to support their brand development programme in the UK replacement market. In establishing these close and mutually supportive partnerships over a long period it brings stability to both our staff and our loyal dealer partners, giving added confidence that they can continue to develop and sell the Petlas brand.

“As a product proven in Europe and the USA, and with a leading market position in Turkey, we are delighted to add Petlas to our portfolio of exclusive brands. With its near-sourced production, we will also be well placed to respond quickly to our customers’ demands,” Cowles continues. “With the continued investment Petlas makes into developing its product range and marketing promotions, partnered with Micheldever’s ability and track record of helping our customers to succeed in a rapidly evolving and challenging market, means the future looks very exciting for the both of us.“