Genan appoints new application development manager

Genan has appointed Michael Christensen as its new application development manager. Christensen lives in Denmark and has more than 40 years of experience in tyre and rubber recycling. Effective 1 February 2023, Christensen will act as the link between sales, marketing and innovation in Genan.

“As application development manager at Genan, Michael Christensen will…be cooperating closely with both our production and quality departments. This function requires both experience and product knowledge, and Michael’s many years in the industry make him the ideal candidate for this task. With a lot of innovative projects in the pipeline, his in-depth understanding of both business and products will be essential for the future development of these activities,” said Group CCO Thomas Ballegaard.

Christensen lives in Denmark and will be primarily working from his office at Genan’s Viborg plant.

“I am both product and happy to be given the opportunity to be part of the team at Genan. I have followed Genan since the early 90s and know what Genan stands for. As recycling and sustainability as part of the green agenda is a passion of mine, the job function as application and development manager fits perfectly”, Christensen commented, adding:

“My onboarding programme has been great, and I look forward to working with both colleagues and customers in innovation and application development. I hope that I can successfully support the whole Genan team across all the factories, contributing with my knowhow, my network contacts and my experience”.

In January, Genan appointed a new key account manager for Central Europe.