Yokohama UK names Lucie Dalton as marketing manager and Charlotte Hodgson as price and demand planning manager

Yokohama UK reports that it has appointed Lucie Dalton, as its new marketing manager and Charlotte Hodgson as price and demand planning manager in a move that completes its senior management team.

Prior to joining Yokohama, Lucie Dalton previously held marketing management roles at Michelin and Grouptyre and, she explained, that’s experience she is keen to bring to Yokohama: “I’m delighted to join the team at Yokohama UK and to use the knowledge and skills gained throughout my career to help further elevate the company’s position and profile in the industry. Yokohama is a fantastic brand and a key player in the tyre industry and I’m excited to start the year driving some great initiatives and campaigns.”

Charlotte Hodgson brings with her “an established background in purchasing and business analysis across several industries and has extensive understanding of market demand and trends”, according to a statement released by Yokohama UK.

Commenting on her appointment, she said: “Having assembled some amazing experience from industry-leading businesses, I am looking forward to helping Yokohama increase its market share in the UK. Having a new perspective from outside the tyre industry enables me to bring some innovative ideas to improve our customer proposition and help Yokohama grow.”