Point S building on UK investment 

As part of its endeavours to be the “UK’s leading independent tyre dealer and car maintenance network,” in 2022 Point S Tyre & Autocare made a “substantial investment” in its network of independent auto centres, with members benefitting from several initiatives rolled out by UK network operations manager, Wayne Daniel, and his team. Point S says its members “can expect a year of further network development and progress in 2023” that builds upon this investment.

A key focus for the network in 2022 was to bolster its training infrastructure. In September, Point S appointed Jon Taylor to the new role of UK and European training manager. Taylor takes responsibility for researching, managing and overseeing a bespoke training programme for the Point S network. “With the building blocks now in place, members will be able to take full advantage of Taylor’s extensive experience, arming themselves with the skills and knowledge they need to stay ahead of the curve,” comments Point S.

Replicating European fleet success

Last year also saw Point S lay the foundations for its new fleet proposition to help members grow their presence in this market. In August, Tony Valentine was appointed as fleet manager, responsible for building close relationships with UK fleet operators and working closely with network members to develop a one-stop shop for fleet service, repair and maintenance. Point S says Valentine’s appointment represented the first step in a long-term plan to replicate the success of its fleet model in Europe.

The investment didn’t stop there. Point S notes that its members are always able to capitalise on extensive marketing support, but the tail end of 2022 saw a raft of initiatives to help boost the network’s profile and drive footfall. During October and November, for instance, a national television advertising campaign on Channel 4 saw over 15 million viewers invited to contact their local Point S Tyre & Autocare branch for a free, no obligation tyre check. Members also benefitted from a redesign of the point-s.co.uk website that makes it easier for visitors to reach members’ own websites.

Wayne Daniel, UK network operations manager, says: “2022 was a year of development and consolidation for the Point S network. Across the network, we took steps to provide each and every one of our members with the tools to safeguard their businesses in the present and for the future. Looking forward to 2023, and with 300 centres now under our umbrella, it is essential that we continue to deliver the right opportunities and support for our members to ensure that they can take their businesses to the next level.”