LAMMA the “first stop” for Agritechnica

The LAMMA 2023 agricultural show begins today at the NEC in Birmingham, and in addition to housing over 600 exhibitors and welcoming an anticipated 40,000 or more visitors, the exhibition is also the first stop for ‘Agritechnica on Tour 2023.’ The Agritechnica team will be present during LAMMA at stand 6.400 in hall 6, offering not only first-hand information on how to visit the world’s leading agricultural machinery trade fair in Hannover, Germany, but also advice on how to exhibit.

“What Agritechnica on Tour offers is advance information to farmers and exhibitors locally in their countries. The first event in the UK will be a chance to meet up and learn personally what companies and visitors can expect at the trade fair,” says Timo Zipf, Agritechnica project manager.

With 6,000 UK visitors attending the last Agritechnica in 2019, attendees from our shores ranked amongst the international visitor top ten. The importance of the UK farmer was even highlighted at Agritechnica 2019, with International Farmers’ Day dedicated to the country. In addition, over 60 companies were amongst the 2,803 exhibitors from 53 countries at the 2019 show. At Agritechnica 2023, the UK’s Department for International Trade (DIT) together with UK TAG will once again organise a country pavilion.

Following the event at LAMMA in the UK, Agritechnica on Tour will visit Paris on 18 January and Argentina at the Expoagro trade fair on 9 March. Events are also planned in Brazil and Poland.

Green productivity

The next Agritechnica will take place from 12 to 18 November 2023 in Hannover, Germany. With the guiding theme “Green Productivity” denoting how new concepts and pioneering innovations ensure agricultural productivity and protect nature and the environment, Agritechnica will be the forum for future issues in agriculture. Offering the most comprehensive and varied trade fair program for international arable and crop farming, Agritechnica presents the whole range of agricultural machinery, from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.

The registration deadline for exhibitors wishing to be present at Agritechnica 2023 is 1 February 2023.