Debbie Barnes appointed UK MD for Liqui Moly

Debbie Barnes has been promoted to managing director of Liqui Moly’s UK subsidiary, responsible for national operations. She intends to continue the successful development of the lubricant company in the United Kingdom.

Barnes has been part of the Liqui Moly team for seven years and was most recently regional sales manager and national key account manager at Liqui Moly UK. In her new position as managing director, she is now responsible for the operational business of the Liqui Moly subsidiary. She strengthens the management team, which has included Dr Uli Weller, managing director of the parent company, and Salvatore Coniglio, Liqui Moly export director, since the company was founded.

As managing director of Liqui Moly UK Ltd, which is one of eight foreign affiliates, Barnes is focused on growth: “We shall continue to grow in sales and also in terms of headcount. In keeping with the Liqui Moly philosophy, we rely on personal support for all customers, which is why we are continuing to expand our team.”

She is looking forward to her new tasks and increased responsibility: “A wonderful challenge. Together, we will maintain the successful course of the Liqui Moly brand in Great Britain and extend our portfolio of products and services. I would like to thank everyone for the trust they have placed in me.”

Dr Weller, managing director in Germany, is firmly convinced of Debbie Barnes’ abilities: “She has done an excellent job for the team in all her roles and has driven the UK business forward. Debbie Barnes has extensive knowledge of the UK aftermarket, is very well connected and knows exactly what the market and customers need.”

Barnes will take over the operational tasks in the UK from Tim Keller, who was previously responsible for the UK subsidiary as export area manager of the German parent company. In the future, he will look after various countries in South America, in addition to the Republic of Ireland and Northern Ireland, and thus return to his roots. Having lived in the region, his second language is Spanish.

“Tim Keller has done very good grassroots and development work for Liqui Moly in Great Britain. We would like to thank him very much for his achievements. We wish him and Debbie Barnes much satisfaction and every success in their challenging new areas of responsibility,” said Dr Weller.