Bridgestone, Allianz commence European tyre insurance collaboration

Together with Allianz Partners, Bridgestone EMIA is rolling out a commercial vehicle tyre insurance programme as the first product in a partnership that will co-create new offers and services around each firm’s key areas of expertise. The programme is fully launched in Italy and being piloted in France, Germany, and the Benelux. The tyre insurance programme covers the replacement of flat tyres caused by sharp objects or curb side collisions, which are typically not protected in the case of damage.

Allianz and Bridgestone’s initial collaboration dates back to 2021 and a focus on employee offerings in France. Examples are dedicated Bridgestone tyre offers and maintenance checks for Allianz France employees as well as insurance services from Allianz France for Bridgestone’s own vehicle fleet. The partners are already working on other joint projects, such as the expansion of the tyre insurance protection programme to passenger vehicles.

“The tyre insurance programme is an extension of an existing offering bringing ease to our customers,” comments Thierry Jupsin, vice president of brands and marketing at Bridgestone EMIA. “Therefore, the partnership with Allianz is fully aligned with the Bridgestone E8 commitment that defines the value we are promising to deliver to society. This partnership reflects our ambition to establish new types of partnerships as we continue to transform to be a global leader in tyres and sustainable mobility solutions.”

“We are very proud to partner with Bridgestone because we share similar ambitions and similar values as we are both Official Worldwide Olympic and Paralympic Partners,” adds Jean-Marc Pailhol, chief officer global strategic partnerships at Allianz Partners. “We look forward to strengthening our collaboration with Bridgestone in the next months with the joint ambition to provide peace of mind to our customers in an easy and simple way.”