BKT launches new look website

The revamped BKT website is now live, and the off-highway tyre specialist wants us to know that it features some bells and more than a few whistles. Following an “in-depth restyling and redesign of the browsing experience,” BKT’s new online home at bkt-tires.com delivers a “comfortable and user-friendly environment for users” that offers “no lack of exclusive content, first-hand accounts and constantly updated information.”

The site is, says BKT, an innovative and integrated hub where content is at the centre and each product page is enriched with consistently detailed and useful information, including videos of products in action, data sheets, exclusive case studies, and insights that help users choose the best tyres for their needs.

Specific hubs for BKT’s three main businesses – agriculture, OTR and industrial – direct visitors to the relevant sector and allow them to be “fully immersed in their field of expertise through multi-specialised navigation and exclusive information, including products, events, and updated news.” The blog section, a key part of the prior BKT website, remains prominent but gains a new look and style.