Austria: Goodyear renewed as Mercedes-Benz tyre partner

Mercedes-Benz has awarded Goodyear its ‘Preferred Partner of Tires’ status in Austria for a second consecutive time. The vehicle manufacturer performs a comprehensive evaluation of its partners every two years, and after granting Goodyear this distinction in 2021/22, it has confirmed its preferred status for 2023/24.

This end-consumer recommendation ensures the presence of Goodyear products at Mercedes-Benz points of sale, with tyres promoted by co-branded communication materials.

“The partnership is based on many building blocks of success,” comments Markus Winklhofer, area manager customer services at Mercedes-Benz Cars Austria. “In addition to top products and delivery reliability, the Goodyear team’s comprehensive specialist knowledge of the tyre business within dealerships offers us the greatest added value. We especially value the input regarding tyres as a customer loyalty tool. The modern geomarketing tool and the marketing programmes developed from it are also a plus for us and our retail partners. In addition, Goodyear’s technical presentations enhance our dealer conferences.”

Thomas Landl, manager sales replacement car dealer Goodyear Austria adds: “We are very happy about this award from Mercedes-Benz, which confirms both our service quality as a tyre partner and the strong personal commitment of our team.”