Yokohama UK appoints Karl Naylor as commercial director

Karl Naylor has been appointed as the commercial director of Yokohama (UK). He brings a wealth of tyre industry experience into the role, having worked in various managerial positions at Michelin, Kumho Tyre and Apollo, as well as managing director of Group Tyre UK.

When asked about his appointment, Naylor said: “I look forward to joining Yokohama UK to help build on its existing relationships and establishing new partnerships in the industry. Yokohama has gained significant brand awareness in the premium tyre sector and I’m excited to be using the skills I have gained throughout my time in the industry to elevate this even further across the UK.”

Peter Fairlie, chief executive officer of Yokohama (UK) adds: “Karl has extensive experience and an abundance of industry knowledge which I’m sure will prove invaluable as we continue to strengthen the senior management and commercial teams at Yokohama UK.”

Yokohama UK notes that its tyre line-up has a “significant presence within the market,” with both the Advan and Geolandar ranges are well established in the high-inch premium segments. With Naylor taking on the role of commercial director, Yokohama considers itself best placed to reinforce its strategy of continued sales growth and market share.