Toyo sponsors PDC Darts World Championships

Toyo Tires is at the peak of sponsorship PDC World Darts Championship. The best players in the world are currently battling it out for £2.5 million in prize money at the Alexandra Palace from 15 December to 3 January. Former tyre-fitter Peter Wright is the defending champion but the likes of Michael van Gerwen and Gerwyn Price are determined to take his crown and the £500,000 first prize.

According to Toyo, the darts always attracts huge celebrity interest. Pop superstar Lewis Capaldi has already been at the venue to watch along with YouTuber Jaackmaate. The Toyo Tires logo will be worn by all 96 players at the forthcoming World Championship, to be held over the festive period in London, and Toyo will also have further strategic brand placement throughout the PDC season.

Together, Toyo Tires UK and the PDC have also delivered a range of digital activations around major tournaments which has been a huge hit with fans. In 2022, the global reach at PDC events where Toyo Tires can enjoy a presence of an estimated 40 million viewers. In the UK alone, this figure is expected around 7.3 million viewers, eclipsing many other televised sports, while over 500,000 fans attend PDC events worldwide. Toyo Tires will continue to partner the PDC throughout 2023, following .