Kraiburg launches new retreading website

(Photo: Kraiburg Austria)

Kraiburg Austria has launched its redesigned website for its retreading materials business. Marketing manager Ulrike Auer said the new site was designed to “compress” the company’s digital content “down to the essentials” for increased ease of use. Kraiburg has targeted a move away from lengthy searches for information “towards the ‘1-click method’.” The German language site is now live, with an English version to follow shortly. Other languages are also planned.

The website offers a detailed overview of Kraiburg’s retreading product portfolio. It places new and existing clients a click away from its wide range of services, the company states. The new Product Finder leads to product series K_base, K_plus or K_tech, as well as to vehicle types, retreading materials, areas of application, properties, and innovations. Depending on the selection criteria, visitors are taken directly to the appropriate tread designs, together with associated product data sheets. The site also provides equally quick access to information and news on legal regulations, the company, and its commitment to environmental protection and sustainability.