First Brands Group becomes sponsor for the CAT Awards 

First Brands Group – parent company of prominent brands Trico, Airtex and Autolite – has revealed it has become a category sponsor at the renowned CAT Awards in February 2023.

One of the main focuses for First Brands Group in 2023 will be to continue to educate the industry, with technical material, partnerships and training campaigns as its top priorities. To further support this strategy, as well as marking its OESAA membership earlier in 2022, First Brands Group has become the sponsor of the ‘Training Award Of The Year’ category at the CAT Awards, a brand new award that celebrates the best training given at all levels in the industry.

The three brands of this group, that are well known in the aftermarket, are original equipment (OE) wiper blade manufacturer, Trico, water and fuel pump manufacturer, Airtex and, recently relaunched into the UK, spark plug brand, Autolite.

Group Brand & Marketing Manager (Europe), Sam Robinson, said: “We’re delighted to be sponsoring this new award, one that is becoming more relevant than ever as the quality and availability of training material for technicians becomes more and more important.

“There’s a new era of vehicles coming through the independent workshop and many technicians are not prepared for the technology these new vehicles have, so it’s crucial that manufacturers and suppliers are willing to offer training to technicians, so they can service these vehicles efficiently, or they will have to start turning work away.

“2023 is sure to be a fantastic year for First Brands Group and we’re excited to launch our different training strategies and help in the continued education of technicians.”