Continental’s BestDrive tyre retailer opens first Dubai branch

Continental Tyres has opened its first BestDrive tyre retail centre in Dubai at an opening ceremony in the Al Quoz district. The third branch to be opened in the UAE, following two openings in Abu Dhabi, BestDrive in Dubai will be managed by Emirates for Universal Tyres L.L.C. (EUT).

Karel Kucera, managing director of Continental Middle East, said: “We are very pleased to have inaugurated this new facility. All over the world, BestDrive stands for quality and is our premium tyre retail and automotive service centre network committed to providing the highest value to our customers. With the opening of this third store in Dubai, I am confident that we will be able to continue doing great things together in the UAE and wider region in the years to come as we start opening more BestDrive centres.”

The inauguration of the new facility in Dubai’s Al Quoz Industrial Area was attended by numerous VIPs, representatives from Continental and EUT and other stakeholders including Karel Kucera, managing director of Continental Middle East, Khalifa Abdulla Al Masaood, Owner of the Abdulla Al Masaood & Sons Group, the parent company of Emirates for Universal Tyres, Jon Ander García Encinas, director general España and regional manager, Continental and Shaun Smith, group general manager, Al Masaood & Sons Automotive.

“This is the beginning of an exciting new era for us,” said Shaun Smith, Group General Manager, Al Masaood & Sons Automotive. “We have been part of the Continental family for many years and have helped grow the brand in the UAE. We are looking forward to supporting with the launch of BestDrive in Dubai and are equally excited to expand into other cities like Al Ain in the months to come with the aim of enhancing the customer experience to deliver top-quality products and services.”

BestDrive has been developing its tyre retail brand in Europe and in Asia since 2006.