Bridgestone launches Newno tyre brand

Bridgestone is adding a new brand to its tyre line-up in 2023 with the launch of the Newno range. Initially available in Japan only, Bridgestone promotes Newno as a “low fuel consumption tyre” that offers “safer and more secure mobility life for a wide range of customers” as well as “low environmental impact.” The Newno range debuts in Bridgestone’s domestic market on 1 February and will be available in 65 dimensions for 13- to 18-inch rim diameters.