Nexen Tire adds Chicago Blackhawks to sports sponsoring programme

Nexen Tire has entered into a further sporting partnership, this time with US ice hockey team the Chicago Blackhawks. Beginning with the 2022–23 season, the tyre maker will feature on a variety of physical and digital marketing assets, including signage at the Blackhawk’s home rink, Fifth Third Arena.

“We are thrilled at the opportunity to expand our local market presence through a partnership with the Chicago Blackhawks,” said Brian Yoonseok Han, chief executive officer of Nexen Tire America, Inc. “Like the Blackhawks, we are very proud of our history and what our brand brings to their organisation. We both strive for excellence in everything we do, and Nexen Tire stands ready to share its story with this incredible fanbase throughout the season.”

Founded in 1926, the Blackhawks are one of the ‘Original Six’ National Hockey League franchises and have won six Stanley Cup championships. The Chicago Blackhawks recently kicked off their 2022-23 season, which will feature an 82-game regular season slate.

“With both their global roots and significant Midwest presence, Nexen Tire is a highly-valued addition to the Blackhawks portfolio of partners,” said Jamie Spencer, Chicago Blackhawks executive vice-president of revenue. “We’re thrilled to have Nexen Tire be part of every Chicago Blackhawks home game, and our loyal fanbase will come to know them as a brand that shares in our commitment to maintaining a high standard of excellence.”

In addition to the Chicago Blackhawks, Nexen Tire partners with well-known sporting names such as the Anaheim Ducks, Manchester City, U.S. Formula Drift, AC Milan and Frankfurt Eintracht. The Korean tyre manufacturer anticipates that the Blackhawks tie-up will increase consumer awareness of the Nexen brand in the United States.