Michelin: 16 November is “international check your wipers day”

Last year, Michelin North America, Inc. and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding US drivers to regularly check their windscreen wipers. This year, the concept has gone international, with Michelin expanding the annual reminder date to Canada and Europe.

Alongside general wiper awareness, Michelin is launching its “Hear Clearly” campaign which uses the power of sound as a reminder that is time to change their wiper blades.

“We are proud to celebrate International Check Your Wipers Day around the world to educate and remind drivers and their families to be prepared for weather on the road and be ready with optimal driving visibility,” said Shivam Saxena, managing director of Michelin Lifestyle.