BKT confirms another year as TotY main sponsor

The Tractor of the Year 2023 awards have taken place at the SIMA show, with BKT serving as main sponsor for the third consecutive year. As this year’s winners were announced, the tyre maker also gave word that it would return as main sponsor in 2024.

“We cannot but being proud of supporting this award directed towards the future of agriculture,“ comments Lucia Salmaso, chief executive officer of BKT Europe. “Innovation, technology, and the stimulus of doing always more and better with a sustainable viewpoint are actually true motors that drive BKT, pushing us to produce tyres of always improved features that are perfect for every situation. It amazes me every year when I see the unbelievable solutions developed in terms of technology and for the manufacturers’ in-depth studies.”

This year’s winners:

Tractor of the Year 2023: Fendt with the 728 Vario
Best Utility 2023: McCormick with the X6.414 P6-Drive
Best of Specialized 2023: New Holland with the T4.120 F
Sustainable TotY 2023: JCB with JCB Fastrac 4220 iCON

“My heartfelt congratulations to Fendt, McCormick, New Holland and JCB, who have demonstrated that they are a model of growth for our entire sector, reminding us of the importance of looking at the future full of passion and enthusiasm,” adds Salmaso.

Immense challenge

The winners were selected by a jury of 25 journalists from across Europe who are experts in agricultural mechanisation. The jury gathered in June for the presentation of the candidates, with finalists selected following field trials in September.

“We are very satisfied that also this year the challenge for the four TotY awards has been very intense,” says Fabio Zammaretti, president of Tractor of the Year. “On the whole, the jury has assessed 16 tractors of 13 different brands, some of which debuting in the contest…My congrats to the winners of the 4 TotY 2023 awards.”