Olympic gold medallists Adam Peaty, Charlotte Worthington become Bridgestone UK ambassadors

Bridgestone, Worldwide Olympic and Paralympic Partner, unveils new “Prepared to perform” campaign for the Olympic and Paralympic Games, Paris 2024

Worldwide Olympic and Paralympic Partner Bridgestone has unveiled its new campaign for the Paris 2024 Games with two new UK brand ambassadors: the five-time Olympic Swimming medallist, Adam Peaty, and Olympic Freestyle BMX gold medallist, Charlotte Worthington. “Prepared to perform” will see Bridgestone honour and highlight the diligence and determination of athletes on their way to the Games while supporting them in their preparation. As athlete ambassadors, Bridgestone said Peaty and Worthington “will personify the effort, dedication and perseverance needed to become champions.”

Adam Peaty OBE defended his 100m breaststroke title at the Olympic Games Tokyo 2020, adding two gold and one silver medals to his Olympic medal tally, making him the first British Swimmer in history to defend an Olympic title. As Peaty continues to strive for success representing Team GB in the pool, he will work with Bridgestone UK to reveal what his hard work, dedication and preparation entails, as he prepares for Paris 2024.

Peaty said: “I am incredibly excited to be the new ambassador for Bridgestone UK. Being prepared to perform is everything. Making sure you are consistent, making sure you work hard, and making sure you take every opportunity to push yourself is key, because at the Olympic Games you cannot rely on luck, you make that performance every day with the hard working and training.”

Charlotte Worthington MBE, Tokyo 2024 Olympic gold medallist and the first woman in history to land a 360-degree backflip in competition (Photo: Bridgestone)

Charlotte Worthington MBE first competed at the Olympic Games at Tokyo 2020, coming home with the Olympic gold medal in the inaugural Women’s Cycling BMX Freestyle event. In doing so she became the first woman in history to land a 360-degree backflip in competition, and today has her eye set on breaking a new record at Paris 2024.

Worthington said: “Being part of this campaign that shines a light on hard work and preparation is something I hold close to my heart, because as Olympians and athletes we work hard to eliminate any chance of things going wrong and ensure we are always ready to perform when it counts.”

Peaty and Worthington will share their stories of how they prepare to perform and leave nothing to chance ahead of standing on the start line in Paris as part of the new ambassador partnership.

Bridgestone said its partnership of Paris 2024 demonstrates its shared values with the Games through mobility, innovation and sustainability. “Being a partner of Paris 2024 means taking part in an adventure that is unique in terms of its attractiveness and global influence. For Bridgestone, it is an opportunity to demonstrate its know-how and involve its employees and customers in a meaningful project. It is a unique opportunity to mobilize our company around sports, mobility and sustainability while taking action inspired by the Bridgestone E8 Commitment,” says Thierry Jupsin, VP brands marketing EMIA at Bridgestone.