Nexen concept tyres named IDEA finalists

Two Nexen concept tyres, the Conqueror and Pureback, have been named finalists at the 2022 International Design Excellence Awards (IDEA) in the United States. These tyres were developed through a joint industry-academic collaboration with design students, Nexen Tire and The Korea Design Membership Plus (KDM+). Nexen says the partners’ focus was to create concept tyres that “can combat tough climate conditions and environmental challenges.”

The team designed the Conqueror concept specifically for use on snowy winter roads. Although maintaining its shape all year round, when a smart sensor detects a slick road condition, tread spikes extend to improve stability and mobility.

The Pureback is an environmentally friendly tyre created to effectively separate and collect microplastics produced while driving in a central capsule in real time through an inlet between the tread elements. In this way, microplastic emissions are reduced.