Kwik Fit Club now open to corporate customers
Following its rollout to private vehicle owners last year, Kwik Fit is extending its tyre and maintenance subscription service to meet the needs of corporate customers. Those interested in learning more about Kwik Fit Club can do so today and tomorrow at Fleet and Mobility Live, which takes place at the NEC, Birmingham.
Over recent years, Kwik Fit’s corporate and B2B customers have increasingly highlighted the need for a solution to support vehicles financed or leased without maintenance contracts and opt-out drivers (grey fleets). The company has also received many enquiries for bespoke programmes which could feature in wider employee benefits schemes. Kwik Fit believes that Kwik Fit Club, which is tailored to the individual vehicle and covers all tyre costs, MOT and annual servicing, can serve this growing corporate demand.
“Kwik Fit Club has proved to be very attractive to private drivers who want as much certainty as possible over their motoring costs,” says Dan Joyce, Kwik Fit Fleet director. “This is obviously also very relevant to those businesses running fleet vehicles without maintenance contracts, so it makes perfect sense to extend Kwik Fit Club to those customers.”
Subscriptions could improve safety
Research from Kwik Fit shows that facing an unexpected repair bill is the third biggest motoring concern for drivers, only behind being in an accident or breaking down. With the Kwik Fit Club subscription service, maintenance costs are spread evenly throughout the year to avoid hefty single bills. Kwik Fit’s aim is to keep its customers safe on the road and to provide peace of mind motoring.
More importantly for other drivers, Kwik Fit’s research indicates that maintenance subscriptions could also improve road safety, with 40 per cent of drivers admitting they have put off car repairs or maintenance – a figure that rises to 55 per cent of drivers aged 18-34. The most common reason for doing so was a lack of funds at the time. Worryingly, the average length of time these drivers used their car before getting the work done was 58.7 days. Based on current average mileage, in that time they could have driven 1,190 miles in a vehicle requiring repairs or maintenance.
Dan Joyce adds: “With the current cost of living crisis, many corporate clients are looking for ways to support their employees wherever possible. There are pressures on all households’ expenditure but as vehicle safety is obviously one area which should never be compromised, we believe that businesses will view Kwik Fit Club very positively in helping deliver their duty of care to employees.”
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