Keven Burke Tyres distributing Alliance range in Ireland

As of October, Kevin Burke Tyres (KBT) is offering the entire Alliance tyre portfolio in Ireland. Yokohama Off-Highway Tires (YOHT) says that this new partnership, along with its long-standing relationship with Kirkby Tyres, will “ensure an even wider array of tailor-made solutions for the Irish market.” Kirkby Tyres remains exclusive partner for the Alliance brand in England, Wales and Scotland.

Established in 1995, KBT has evolved into one of Ireland’s largest wholesale tyre providers. In 2019, the firm relocated into a purpose-built facility located in Athenry beside the M6 Motorway, allowing the company to offer a comprehensive delivery service to customers throughout Ireland on a daily basis.

Build on success in Irish market success

“We at KBT are excited to be a chosen wholesale partner for Alliance tyres,” comments Kevin Burke, managing director of KBT. “In the current cost of living crisis our customers are looking for value for money and Alliance tyres provide that. Our mission statement very much aligns with theirs – Value Driven, Application Specific and Purpose Build. The Alliance brand along with KBT’s knowledge of the tyre and wheel business makes a perfect partnership for end users and OE manufacturers alike. We look forward to working with the Alliance brand and further building on their success in the Irish market.”

“Kevin Burke Tyres has grown an enviable reputation as one of Irelands key suppliers of off-highway tyres, and Alliance tyres have long enjoyed a reputation for quality and value,” adds Andrew Musgrave, country manager UK & Ireland at YOHT. “I’m very excited by the partnership between our two businesses. By giving consumers wider access to our brand, it gives us an opportunity to attack and win in this key market together, and continue to build upon the success we’ve already had in Ireland.”