Cambrian Tyres appointed exclusive importer of Goodyear for UK and Ireland

On 3 October, Cambrian Tyres announced that it has been appointed as the exclusive importer of Goodyear Bicycle Tires for the UK and Ireland. Already a top-three global tyre company, Goodyear has been establishing itself as a leading brand within the global bicycle tyre segment since 2018 via a licensing agreement with Rubber Kinetics. Rubber Kinetics produce all Goodyear bicycle tyres at their “bicycle tyre specific research, development, and production centre in Taiwan”.

Neville Evans, managing director of Cambrian Tyres, said: “Our proven multi-brand distribution model has been so successful over the past 40 years in the motorcycle industry, we now supply almost 40 per cent of all motorcycle tyres into the UK aftermarket.

“Opportunities like these do not come around very often, and we’ve been keeping an eye on the market for a few years for something that fits with Cambrian’s strategy and ambitions. The Goodyear range is young, exciting, and full of potential.”

Commercial director of Goodyear Bicycle Tires, Ben Evans said: “We are delighted to be partnering with Cambrian Tyres. With over 30 years’ experience in bicycle tyre distribution, along with 50 years of motorcycle tyre distribution, Cambrian are truly unparalleled in the 2-wheel market. From our first meeting it was clear that they would be perfect to take Goodyear Bicycle Tires to the next level in UK and Ireland, and we are delighted to be partnering with them.”

Stock started landing at Cambrian on 1 October. As of 3 October, Cambrian will be contacting existing dealers along with new IBDs and wholesalers to offer the brand to them.

Taking on the Goodyear bicycle tyre brand has meant “a complete overhaul of Cambrian’s B2B system” due to its previous exclusive emphasis on motorbike tyres, according to the company.