Bridgestone promoting Tyre Safety month message in new portal

During Tyre Safety Month, Bridgestone has renewed its plea for motorists to take extra care on the roads. It has created a consumer-facing campaign to highlight the importance of checking tyres and launched a new online portal that offers tips and advice on correct pressures and tread depths as well as advice for selecting the right tyre.

The digital destination supports road safety charity TyreSafe and its Tyre Safety Month, which asks the question: If your tyres don’t stop you, what will?

Both Bridgestone and TyreSafe are asking drivers to consider the risks involved in not carrying out vital checks on their tyres, and the potentially tragic consequences if tyres fail when stopping in an emergency. The portal also provides tips for checking tyres in a matter of seconds and some facts and figures behind tyre inflation and how a vehicle’s handling, stability and fuel economy are affected as a result.

A timely effort

“With October being Tyre Safety Month, now is the perfect time to reinforce some critical messages about the importance of fitting premium products and maintaining them thereafter,” says Andrea Manenti, Bridgestone’s North Region managing director. “Your tyres are the only point of contact between the road and your vehicle. It doesn’t matter what gadgets and safety features are fitted to a car if the tyres aren’t in good working order beneath the bonnet.”

Stuart Lovatt, TyreSafe chair, adds: “We appreciate the proactive work being carried out by Bridgestone. Their messages mirror our own here at TyreSafe. We need to keep building momentum around the subject of tyre safety and we welcome Bridgestone’s support, which arrives at the perfect time for us.

“Regular proactive care of your tyres not only saves lives, but also helps your tyres to perform better, last longer and save money. The main message we want to convey is that you should never compromise on your safety. As our own campaign states, if your tyres won’t stop you, what will?”