Alliance Automotive Group launch new e-commerce website

Alliance Automotive Group have launched their brand-new e-commerce website NAPAAutoparts.co.uk.

The platform provides a solution for retail customers looking to purchase NAPA products and leading aftermarket brands.

Supported by VRM functionality, the website features an easy-to-use application lookup that enables users to access a full parts solution, alongside a maintenance and accessories range featuring lubricants, car care and popular NAPA Racing merchandise.

Group marketing manager, Adam McNaney, commented: “We hope this investment develops the NAPA brand further and signals our intention to add value to the aftermarket proposition already in place for NAPA distributors.

“Following the conclusion of our first British Touring Car season with NAPA Racing UK, it was evident we needed to provide a method for customers to access the NAPA brand in a retail environment and this fits in perfectly with our digital growth strategy.

“Alongside our stockists, the website will generate further awareness of the NAPA brand increasing lead generation at all levels of the supply chain.”

Future developments to the website will include click and collect functionality from NAPA stockists, further enhancing the tie-in and growth of the NAPA network.