Michelin names Mazzocchi B2C Sales VP for Europe North region

On 1 October 2022, Agostino Mazzocchi begins his new role as Vice President B2C Sales for the Michelin Europe North region. He is taking over from Theres Gosztonyi, who served in this capacity for three years and is now moving on to a new role outside the Michelin Group.

In his new position, Mazzocchi will be responsible for the passenger car, motorbike and bicycle business areas in Austria, Switzerland, Germany, Scandinavia, Switzerland and the UK. He will work with the tyre maker’s international teams to manage sales in the region and report directly to Maria Röttger, president of Michelin’s Europe North region.

“Our aim in the region is to further increase the sustainable and profitable growth that we have achieved in our tyre segment in recent years and win over our customers with the quality of our premium tyres. By appointing Agostino Mazzocchi, an internationally experienced sales expert, to this role, we aim to further increase our sales and thus strengthen the company,” explains Maria Röttger.

“I would like to thank Theres Gosztonyi for her excellent work and commitment,” Röttger continues. “She has put the sales operations for the region on a firm footing, both in substantive terms and with regard to staffing, thereby paving the way for a bright future. We wish her all the best and every success.”

A quarter century with Michelin

Mazzocchi began his career at the Michelin Group 24 years ago. Since then, he has proven himself in strategic marketing and sales positions for various markets, including in Italy, France and Japan.

“I am delighted to have the confidence of the Michelin Group and am looking forward to my new duties in this highly responsible position,” Mazzocchi states. “Together with my team, I intend to be very close to the markets, further strengthen our customer relationships and simplify processes so we can always meet customer requirements. Our aim is to further expand our market share of the premium segment.”