Hercules Tires turns 70

This month, Hercules Tire and Rubber Company (HTR) celebrates its 70th anniversary. Established as a cooperative by a group of independent tyre dealers and retreaders seeking quality products at an affordable price, the US-based company has grown into a value segment leader that today offers a comprehensive selection of passenger, UHP, UTV, light truck, medium truck, agriculture, and specialty tyres under its Hercules, Ironman and Dynatrac brands. American Tire Distributors (ATD) acquired HTR in 2014 and has made the brands a cornerstone of its portfolio; overseas markets are catered to by Hercules Tire International.

“Any company that has lasted 70 years has focused on quality and innovation since day one,” states Stuart Schuette, president and chief executive officer of ATD. “We have seen Hercules continue to grow by expanding the breadth of its products, the depth of its SKUs and its coverage across the country. The company is constantly developing innovative products while bringing value to its dealers and consumers.”

HTR is now represented by a network of approximately 4,000 retail locations across the USA and Canada. In the past several years, HTR has continued to grow through investments in product development, dealer support and marketing. It has launched several products this year and entered the agricultural market segment with the release of the Hercules AG-TRAC RT45 R-1W, a tyre designed for four-wheel- and mechanical front-wheel-drive (MFWD) tractors.

“The Hercules team brings excellence to the forefront every day,” says Schuette. “As the industry continues to change, they will be there with new products to serve the needs of Hercules dealers and the marketplace.”