Goodyear to showcase Total Mobility at IAA Transportation

Goodyear Total Mobility will be the central pillar of the tyre manufacturer’s IAA Transportation display at the 20-25 September Hannover show (Hall H21, Stand A70). The company wants to highlight the constituent products that allow Total Mobility customers to increase sustainability and efficiency. It will also reveal its concept for a new element to complement Goodyear Total Mobility during the event.

IAA Transportation, a leading international platform for commercial vehicles, transportation, logistics, and buses, provides Goodyear the opportunity to share its long-term experience in offering efficient mobility solutions to transport and logistics operators. These include the latest developments in Goodyear’s Total Mobility solution, which help support fleets to reach their own sustainability goals, optimize efficiency and reduce costs.

Goodyear Total Mobility offers fleets fully integrated end-to-end solutions to increase competitiveness and optimise efficiency in everyday operations. These tools include Goodyear’s FleetHub app, which comprises a high-performance tyre pressure monitoring system (Goodyear TPMS), automated pressure and tread depth checks through Goodyear CheckPoint and the Goodyear DrivePoint inspection system.

These Goodyear solutions support the same goal: reducing downtime and the chance of human error in order to boost the efficiency of fleets in an ever-more demanding market. combining these solutions with the latest generation of tyres, like the efficient and versatile Goodyear Fuelmax Endurance range may further help Goodyear customers reduce fuel costs and meet CO2 emissions targets.

Goodyear will showcase these solutions at IAA Transportation, and its stand will give visitors the opportunity to learn about the benefits open to fleets to improve their efficiency. Through interactive elements using, among others augmented reality, everyone who visits the Goodyear stand will experience the 360-degree support that the company offers its partners through products and mobility solutions under Goodyear Total Mobility.

Grégory Boucharlat, vice president commercial europe: “Goodyear has extensive experience in optimizing costs of commercial fleets and providing an integrated offer of products and solutions. It is clear that these factors are continuously important to transport companies across Europe, as seen in our recent Sustainability Reality Survey. More than 1,300 representatives of the transport industry from all over Europe once again confirmed that sustainability is one of the key focus area for their business. With our Goodyear Total Mobility value proposition we can support our partners in helping them to achieve their sustainability goals.”

Maciej Szymański, director marketing commercial Europe: “We are excited to exhibit at IAA Transportation, showing visitors how Goodyear’s end-to-end solutions can support commercial fleets in improving their efficiency, strengthening competitiveness and helping meeting sustainability goals. Our central location at the show gives us a prime position to express this message and reflects the role of our tyres and solutions at the heart of the mobility ecosystem of transport fleets.”