Banner batteries embarks on ‘Power Beyond Ordinary’ campaign

Battery brand Banner has unveiled a new marketing campaign for the impending battery season. “Power Beyond Ordinary” supersedes the “NO BULL Get Real” campaign that has been running for the last two years.

“We wanted to devise a new campaign that would prove to be as thought-provoking and powerful as the one it is replacing, and once again our agency, Dragonfly Brand Communications, has answered the brief perfectly. ‘Power Beyond Ordinary’ deploys the use of powerful and eye-catching imagery that perfectly supports the campaign headline,” said Banner’s UK Country Manager, Lee Quinney.

The campaign will be rolled out both above and below-the-line over the coming months.