TireHub hires former Hankook regional president Brison

After a short tenure as president of Hankook Tire North America, Curtis Brison has taken on the role of vice president of sales, marketing and strategic growth at TireHub, the US-based national tyre distributor jointly founded by Bridgestone Americas and The Goodyear Tire & Rubber Company. The vacancy he leaves within Hankook’s regional operation is being filled on an interim basis by Sooil Lee, chief executive officer of Hankook Tire & Technology.

“Adding Curtis to our executive team is a win for TireHub and for our customers,” said chief executive officer Ted Becker. “He is a proven leader and accomplished industry executive. He knows the industry, knows our customers, and knows what it takes to be successful. Curtis is the right person to lead this next stage of dynamic growth.”

In a statement confirming Brison’s departure from the company, Hankook wrote that its “strong management team” will “continue to ensure consistent operations” during the transition period. “We thank Curtis for his contributions to Hankook and wish him the best on his next endeavour.”

Critical role in business growth

According to TireHub, Brison will play a critical strategic role in growing the business to enable future growth and expansion plans. He will also be responsible for TireHub’s go-to-market strategy, ensuring that it delivers differentiated value and growth for customers.

Curtis Brison joins TireHub with more than 16 years of strategic leadership experience in the tyre and automotive industry. He most recently served as the president of Hankook Tire North America and previously led the sales and marketing divisions of Hankook, Exide Technologies and Michelin.

“I am passionate about this industry, about customers and about providing winning experiences that create profitable growth. It is an incredible opportunity to be part of an industry-transforming joint venture and I’m excited to help lead its next stage of dynamic growth,” says Brison. “I’ve watched their energy and excitement spread across the tyre industry, and I look forward to being a Hubber.”