Hankook Tire brings Laufenn home

First presented at the SEMA show in Las Vegas back in 2014 and subsequently launched in Europe and dozens of other markets, Laufenn is Hankook Tire’s second brand. After introducing Laufenn to the world, Hankook is now bringing the brand home and offering it in South Korea for the first time. By debuting Laufenn locally, the tyre maker aims to “further accelerate” its domestic market penetration with a multi-brand strategy that satisfies “the diverse tastes of consumers.”

Three Laufenn lines are available. Car drivers can choose from the S Fit AS and G Fit AS all-season models also sold in North America, while Hankook Tire addresses SUV segment demand with the X Fit HT highway terrain tyre. Hankook produces all Laufenn tyres sold in South Korea locally at its Daejeon and Geumsan factories.

Laufenn tyres are now available in over 80 countries, with Hankook Tire selling more than seven million units globally each year.