Falken releases e.Ziex teaser video

Falken has paid homage to its first aftermarket tyre for electric cars in a short video. The clip, just under a minute long, focuses on the Falken e.Ziex, which debuted at The Tire Cologne in May. Falken says the new tyre is “one of the best tyres in terms of energy efficiency ever developed and manufactured by the Sumitomo Rubber Group.”

“In this clip we have made it clear that the e.Ziex is one of our most environmentally friendly tyres,” comments Dennis Wilstermann, head of marketing at Falken. “A clean look, streamlined patterns in the tyre wall and lots of green are meant to underline this impetus.”

The tyre maker says it will bring falken e.Ziex to market next year but has yet to announce the range of sizes to be offered. What we do know is that the tyre will utilise Sumitomo Rubber Group’s specialised Silent Core noise-absorbing sponges to make driving a quieter experience. Aesthetic features include the proprietary Nano Black technique, which produces sidewalls in “deeper, more vivid shades of black.”

Falken created the video in collaboration with Harvest Digital Agriculture GmbH, one of Europe’s most renowned agencies for computer-animated graphics and visual effects.