Birla Carbon launches virtual showroom

Anyone wanting to learn more about carbon black and its many applications can now do so at the new Birla Carbon virtual showroom. Claimed as an industry first, the digitalshowroom.birlacarbon.com site offers a virtual reality experience that takes viewers through the intricate uses of each part of a car and employs an immersive experience to showcase how carbon black can make a difference to the solutions it is part of. Birla Carbon aims for the virtual showroom to be a “one-stop shop experience for the entire value chain of carbon black solutions.”

Commenting on the virtual showroom’s launch, John Davidson, Birla Carbon’s chief sales and marketing officer, said: “All around us, the pace of change has accelerated in recent years. The adoption of digital tools has been fast, representing an opportunity to do things better. As part of our innovation journey, we identified a need to easily help people find carbon black information in its many application spaces.

“At Birla Carbon, we are committed to being knowledge partners,” added Davidson. “We work hard on innovations that bring sustainable and value-added experiences to our value chains. This virtual showroom is one such endeavour. This showroom will go into the depths of an automotive vehicle and drill down to the specific applications and benefits of carbon black. Exploring the various parts of the showroom will give you an engaging experience in understanding key components in which carbon black is effectively used.”

The virtual showroom consists of six categories – Mechanical Rubber Goods (MRG), Coatings, Inks, Niche, Plastics, and Tyres. Each category provides further information about the true value of carbon black in these applications. It provides details on their performance attributes, benefits, and alternate solutions.