Apollo Tyres appoints APMEA marketing head

Vikram Garga is the new group head of marketing for Apollo Tyres in the Asia Pacific, Middle East & Africa (APMEA) region. Announcing Garga’s appointment, Apollo says the industry veteran will spearhead the regional marketing team and take responsibility for marketing and product strategy for all product categories, dealer programmes, brand positioning and monitoring performance in conjunction with sales. Based out of Apollo Tyres’ corporate headquarters in Gurugram, India, Garga will report to Satish Sharma president of Apollo Tyres’ APMEA business.

“Vikram joins us in a senior leadership role for the region, and given his strong track record of providing strategic and operational leadership in FMCG and Automotive Industry, he would be a key asset for us going forward,” comments Sharma.

Garga comes to Apollo Tyres from automotive and farm equipment business Mahindra and Mahindra Ltd, where he was vice-president and head of strategy, insights and analytics, and innovation. Prior to that he was the head of marketing for passenger vehicles and pick-ups. He spent a large part of his career with Castrol, where he held a variety of roles, including vice-president, sales for industrial and heavy duty and global brand director for the commercial vehicle category.

Speaking about his appointment, Garga says: “I have witnessed the company’s impressive journey from close quarters in the past few years. I am looking forward to driving and innovating the marketing strategy for best business results, and creating greater value for our customers and business partners across India and new growth markets of Asia, Middle East and Africa.”