Yokohama UK appoints Peter Fairlie as CEO
Peter Fairlie was most recently as managing director of Prometeon (UK) and prior to this retail and fleet director at ATS Euromaster (Photo: Yokohama HPT)
Following his departure from Prometeon last month, Peter Fairlie has been named as the new CEO of Yokohama HPT Ltd and will officially join the company on 13 July 2022.
Fairlie brings with him a wealth of tyre industry experience having operated at board level, most recently as managing director of Prometeon (UK) and prior to this as retail and fleet director at ATS Euromaster.
According to a company statement, Nick Greenfield, who was appointed MD in October 2021, will remain with Yokohama to support Fairlie as the company continues to grow and strengthen its UK business.
“Yokohama has already gained significant brand awareness and increased market share in the premium segment. I look forward to joining Yokohama HPT and leading the UK team as we move to the next phase of the company’s development”, Peter Fairlie commented.
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